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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ 2021 LONDON MARATHON


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Every runner has a reason. Rep yours.

Our New Balance campaign for the 2021 London Marathon aimed to celebrate an authentic London aesthetic while focusing on the multitude of reasons behind why people run: improving mental health, raising money for charity, or simply trying to get fit. By creating a campaign that focused less on narrow margins of success and more on big messages of inclusivity and accessibility, 'Rep Yours' aimed to democratise running for the next generation of marathon hopefuls.















© 2023 GENERATION.works

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