![](https://freight.cargo.site/t/original/i/cd9aa71486c527d308b082d1781d135aaf4396ca14e1c9e550ff66f87ddb905e/CAMPER-BANNER.jpg)
︎
Client
︎︎︎ CAMPER
Project
︎︎︎ ‘URBAN EXPLORATION’ AUTUMN/WINTER 2021
︎︎︎ CAMPER
Project
︎︎︎ ‘URBAN EXPLORATION’ AUTUMN/WINTER 2021
︎
Our global campaign creative for the Camper AW21 collection focused on the axis of form and functionality that is core to the brands ethos, an approach re-imagined for a more youthful and contemporary audience liviing in a post-pandemic world. Dystopian settings and utlitarian styling accentuated the aesthetic to create a campaign that communicated the wearability and aesthetic uniqueness of the product range to a new generation of consumers.
![](https://freight.cargo.site/t/original/i/639813c766a3d11fdcda2d11a20523b6bc4c1c508ac723ddd70d00e5eaabc80d/CAMPER-AW21-LAYOUT-4-OPTIMISED.jpg)
![](https://freight.cargo.site/t/original/i/779c9d5fceff4989a65cd23e353c8db6d81554291188755e0f5215a5f0a29d7c/CAMPER-AW21-LAYOUT-3-OPTIMISED.jpg)
![](https://freight.cargo.site/t/original/i/6ed61d2266edcab75d4b0a0761ccec538b0b91b16a8c9568062d5b85431e9355/CAMPER-AW21-LAYOUT-2-OPTIMISED.jpg)
![](https://freight.cargo.site/t/original/i/e7688f3ad8bec08dfced5025435e672601197ac5b1f5e64e29e717c989f20825/CAMPER-AW21-LAYOUT-5-OPTIMISED.jpg)
![](https://freight.cargo.site/t/original/i/b29364f4fa1826cd1a7d70a389ca7dd97f4ac8c07c17d0d2a510793800d6f71e/CAMPER-AW21-LAYOUT-1-OPTIMISED.jpg)