︎
Client
︎︎︎ CAMPER
Project
︎︎︎ ‘URBAN EXPLORATION’ AUTUMN/WINTER 2021
︎︎︎ CAMPER
Project
︎︎︎ ‘URBAN EXPLORATION’ AUTUMN/WINTER 2021
︎
Our global campaign creative for the Camper AW21 collection focused on the axis of form and functionality that is core to the brands ethos, an approach re-imagined for a more youthful and contemporary audience liviing in a post-pandemic world. Dystopian settings and utlitarian styling accentuated the aesthetic to create a campaign that communicated the wearability and aesthetic uniqueness of the product range to a new generation of consumers.