![](https://freight.cargo.site/t/original/i/3ae52e8383088a21fc2ef721645b5bbd0db48355bef3ba7aaeec9233526fee1c/GW-NB-GIFT-GIVING-CAMPAIGN-MD-04-COVER.jpg)
︎
Client
︎︎︎ NEW BALANCE
Project
︎︎︎ FAMILY FIRST
︎︎︎ NEW BALANCE
Project
︎︎︎ FAMILY FIRST
︎
Our Family First campaign was created as a celebration of modern families. Referencing classic family portraiture that traditionally projects perfection, we sought to undermine this by catching authentic, off the cuff moments reflective of real family dynamics.
![](https://freight.cargo.site/t/original/i/e491129b5ec375802f1413b364ddf4a2ac414109cd1758983e3d557f9ea8b4bb/GW-NB-GIFT-GIVING-CAMPAIGN-MD-01.jpg)
![](https://freight.cargo.site/t/original/i/27a80cc8de0280808c80e26891186ebe3e0fb4a059f5c07f5a526f352397c304/GW-NB-GIFT-GIVING-CAMPAIGN-MD-03.jpg)
![](https://freight.cargo.site/t/original/i/7998e06e82d656e96416c5b8a9ec0a7858dc9dce3705ca0f8a50df22ec28fdb1/GW-NB-GIFT-GIVING-CAMPAIGN-MD-05.jpg)
![](https://freight.cargo.site/t/original/i/5ed4c499ca2748289e57acc79b2d7c267bc1b690387aef6dc394915305e51d2e/GW-NB-GIFT-GIVING-CAMPAIGN-MD-06.jpg)
![](https://freight.cargo.site/t/original/i/ef9585312e8747a207d04ba2d5c27664866dd52bcc1c0278a667bca9026168c8/GW-NB-GIFT-GIVING-CAMPAIGN-MD-02.jpg)
![](https://freight.cargo.site/t/original/i/4ecf46da2fd6ea4d0a47a596746b9f834a6605dca95bfa6af323e8aa3e93b559/GW-NB-GIFT-GIVING-CAMPAIGN-MD-04.jpg)