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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ FUELCELL CREATIVE RESET

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Our global campaign for New Balance's pinnacle FuelCell running platform. Designed to work as a two-year-long creative reset for the platform, the campaign used a combination of in-studio product imagery and location athlete shots to propel FuelCell into the future. Focused on the design details and other-worldly aesthetics of the product range, the creative concept positioned FuelCell as a 'time machine' created to beat PB's, taking runners from sunrise training right through to sunset sessions at breakneck speed.