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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ NEW BALANCE ULTRA LIMITED 1500 PUB DASH

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To help launch a very special New Balance London Marathon themed 1500 we created the Pub Dash, a digital activation that encouraged those who wanted a pair to earn them through running. Instead of running the standard 26.2 marathon miles, participants had to leg it just 2.62 miles to their local boozer to be in with a shout of winning a pair of these 1500's, limited to just 40 pairs and unavialble anywhere to buy. We devised the strategy alongside shooting the campaign imagery, complete with tongue in cheek trophies specially created for the project and a limited time only themed micro-site for digital sign-ups.