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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ XC-72 CAMPAIGN FOR FOOTPATROL


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The XC-72 design pays homage to the archival New Balance DNA with a contemporary fashion-forward twist.

Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking.













© 2023 GENERATION.works

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