![](https://freight.cargo.site/t/original/i/7c975b1800f4b2825e115200e39226500df8b678e6adcb67ddb2fd2b70896453/DAN-BLOG-02-COVER.jpg)
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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ XC-72 CAMPAIGN FOR FOOTPATROL
︎︎︎ NEW BALANCE
Project
︎︎︎ XC-72 CAMPAIGN FOR FOOTPATROL
︎
The XC-72 design pays homage to the archival New Balance DNA with a contemporary fashion-forward twist.
Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking.
Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking.
![](https://freight.cargo.site/t/original/i/41c1371293f77117d4e1eca08ce51bfba86d94083e67c56db4a31c223d065b08/NB-XC-72-NINE-BLOG-2.jpg)
![](https://freight.cargo.site/t/original/i/92a6d7517134ede7531eefc6a515c631db0bde3ad54b7d9c12ab1ce58b3b6a36/NB-XC-72-JESSE-BLOG-POST-3.jpg)
![](https://freight.cargo.site/t/original/i/401373b9d536b7ae91935360d5d135ceecfa2f651cd29febc0a8d95e436c6129/NB-XC-72-SERTAC-BLOG-POST2.jpg)
![](https://freight.cargo.site/t/original/i/68d122b8d7d5536152624b994dad409f6cd951b5a9b8c0e220ad9b2ba3befc82/DAN-BLOG-03.jpg)
![](https://freight.cargo.site/t/original/i/27f5acced86df3d73df219c1e46b29baf045813de40b66e1a0033d6fdf7b7ccf/DAN-BLOG-04.jpg)
![](https://freight.cargo.site/t/original/i/cb49dfaab42844acd9a3691f2a83f352199c2b7029c52c5a42a306d9a769aa39/NB-XC-723.jpg)
![](https://freight.cargo.site/t/original/i/d462d485e1b844d56c6aa4e0037274833d9cdf0a99a7ce3601fc40aa88a003d3/NB-XC-72-CHE-BLOG-POST2.jpg)
![](https://freight.cargo.site/t/original/i/cda46becffffb4373cc1db631d642c8aface015292b8ab294b2b0f51d56bcd35/NB-XC-72-NINE-BLOG-4.jpg)
![](https://freight.cargo.site/t/original/i/2d5eb1e72eeeac025a373a4ff6a9a8f2b16810ae87e7f05a64c0791b72e27b2c/NB-XC-72-CHE-BLOG-POST4.jpg)
![](https://freight.cargo.site/t/original/i/14d11724f4388a6ee8c0d0d044faa0459d4ca143e477152dd58277f121da5d30/MIKE-BLOG-POST-02.jpg)
![](https://freight.cargo.site/t/original/i/cb49dfaab42844acd9a3691f2a83f352199c2b7029c52c5a42a306d9a769aa39/NB-XC-723.jpg)