![](https://freight.cargo.site/t/original/i/b918e0ad46170dd336068cb4057acb74ba69ef4a4ed067991c813b47911fb406/NB-SIZE-IMAGES-HI-RES-MODEL-2-COVER.jpg)
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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ NEW BALANCE X SIZE? ‘CORNERSHOP’ 990V5
︎︎︎ NEW BALANCE
Project
︎︎︎ NEW BALANCE X SIZE? ‘CORNERSHOP’ 990V5
︎
For the launch of the New Balance x size? 'Cornershop' 990v5 we were tasked with delivering a 360 degree activation that included campaign imagery alongside a seeding event and the design and construction of a one-night-only branded Cornershop in the heart of London. To acheive this we took many of the recognisable visual elements from a classic cornershop environment and abstracted them to create a surreal, exaggerated aesthetic space which served as both a collection point for community seeding as well as a party venue for the launch.
![](https://freight.cargo.site/t/original/i/6ebe76bb0a91a8fe9a6be3dd50814e11a3713dce29c1188cdbe499ead70b732a/NB-SIZE-IMAGES-HI-RES-PRODUCT-1.jpg)
![](https://freight.cargo.site/t/original/i/6f99d0243187a839029c0decbd25ad0c35640c28bfaa0753a22d90d624b011ff/NB-SIZE-IMAGES-HI-RES-MODEL-1.jpg)
![](https://freight.cargo.site/t/original/i/c206093dd985008401c065cd688ee90da91bd9ee04e1c62d1bb69649a8570cc5/NB-SIZE-IMAGES-HI-RES-MODEL-16.jpg)
![](https://freight.cargo.site/t/original/i/0f605b5471d2404876edb513669e1373b84cba8915a63962f137f408e0cd40dc/NB-SIZE-IMAGES-HI-RES-MODEL-14.jpg)
![](https://freight.cargo.site/t/original/i/68f53a73ef20bacb700c8b4c55f10b8ee6d64a9512704604436a43ec80804a81/NB-SIZE-IMAGES-HI-RES-PRODUCT-8.jpg)
![](https://freight.cargo.site/t/original/i/0f2e3af6cc599d72e9479a4ffb70610e1dae7c4ce14fbe99cde9c05321fc709d/New-Balance-990v5xSize-set-up--2-1-2a.jpg)
![](https://freight.cargo.site/t/original/i/67175171799b95d4cff36d26c96fdf969ae3c06cbbb54a810847d8fc5ce21253/New-Balance-990v5xSize-set-up-7-2.jpg)
![](https://freight.cargo.site/t/original/i/9cf5746c9ffdf2750df837290599a3924b542203133ff6910e1fa77a1c4f395b/NB-SIZE-IMAGES-HI-RES-MODEL-15.jpg)
![](https://freight.cargo.site/t/original/i/7b22948cb7c9f781ea2fd82b6c3e3bf780249b4bc666728a6ed03df991a38a4b/New-Balance-990v5-x-Size--set-up--12.jpg)
![](https://freight.cargo.site/t/original/i/7297940633bb50b3d562635c432b8c51e62d2f70a4063a3291ed6470817f8835/NB-SIZE-IMAGES-HI-RES-MODEL-8.jpg)
![](https://freight.cargo.site/t/original/i/080bb99962691880e589bfd215d27ca6c0e6248a8abdb85384489d6a176b2f44/New-Balance-990v5-x-Size--set-up--25.jpg)
![](https://freight.cargo.site/t/original/i/ca66815fc2d8bcb44f5706774b9934cd5c0940d9448a2f5a336789ab6ada4d1e/New-Balance-990v5xSize-set-up-10-2.jpg)
![](https://freight.cargo.site/t/original/i/d9b8b3a816a95d79f98819c0dc989937f1f7083ede7d7d1b4e8a84b5ba366ee2/New-Balance-990v5xSize-set-up-4-2-2-NEW-4.jpg)
![](https://freight.cargo.site/t/original/i/7a1882fe11905584d71431623e05187b4738fd1868ccdd42a499ccbad771d759/NB-SIZE-IMAGES-HI-RES-PRODUCT-3.jpg)
![](https://freight.cargo.site/t/original/i/6b663257b511665aa94e49ee2f2c524ac394437287ca0861089aa671a1dd6dbc/New-Balance-990v5xSize-set-up-26-1-3.jpg)
![](https://freight.cargo.site/t/original/i/5a82665a288f7e373defa15c5da3cd5bca8274ef6d5a7e0374b3867d4170a1be/NB-SIZE-IMAGES-HI-RES-MODEL-19.jpg)
![](https://freight.cargo.site/t/original/i/b19559a3e06b5e640d0e9a5eb4c3d629e2c1ab63705e4ccad7b3010cc025f919/New-Balance-990v5xSize-set-up-8-2.jpg)