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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ NEW BALANCE X SIZE? ‘CORNERSHOP’ 990V5

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For the launch of the New Balance x size? 'Cornershop' 990v5 we were tasked with delivering a 360 degree activation that included campaign imagery alongside a seeding event and the design and construction of a one-night-only branded Cornershop in the heart of London. To acheive this we took many of the recognisable visual elements from a classic cornershop environment and abstracted them to create a surreal, exaggerated aesthetic space which served as both a collection point for community seeding as well as a party venue for the launch.