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Client
︎︎︎ PUMA
Project
︎︎︎ PUMA X THE GODFATHER X SIZE?

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For the launch of the PUMA x The Godfather x size? collaboration we created a campaign that referenced Italian-American sportswear aesthetics and blended it with the modernity of the 2022 Palermo release, alongside gift-with-purchase items for each of the three colourways inspired by scenes from the classic cinematic trilogy, and an intimate press launch event in the heart of Mayfair.