![](https://freight.cargo.site/t/original/i/b1fa87f3c5bd1aad5f4a04bfdea3b6e887369b4009eddf0043acd062e8b126ff/PUMA-SIZE-GODFATHER-COVER.jpg)
︎
Client
︎︎︎ PUMA
Project
︎︎︎ PUMA X THE GODFATHER X SIZE?
︎︎︎ PUMA
Project
︎︎︎ PUMA X THE GODFATHER X SIZE?
︎
For the launch of the PUMA x The Godfather x size? collaboration we created a campaign that referenced Italian-American sportswear aesthetics and blended it with the modernity of the 2022 Palermo release, alongside gift-with-purchase items for each of the three colourways inspired by scenes from the classic cinematic trilogy, and an intimate press launch event in the heart of Mayfair.
![](https://freight.cargo.site/t/original/i/52b59d9d76ded4552e0f1799a8d0556d0a4233231a0f33a99d2d3bc0752d4ba8/PUMA-SIZE-GODFATHER-9.jpg)
![](https://freight.cargo.site/t/original/i/b21515d40f11f0d120b99e6c86eac39e514fc5ffddad4b48e23f3ce3e4541d15/PUMA-SIZE-GODFATHER-13.jpg)
![](https://freight.cargo.site/t/original/i/baa4362f62d8326eed412479869956a07f8836f7aada87e4cacb5d0fc85a5b38/PUMA-SIZE-GODFATHER-2.jpg)
![](https://freight.cargo.site/t/original/i/b8a509b86310c3ce342b30778b0b05f53ab0e3777522b0ca6434fad6fd01b968/PUMA-SIZE-GODFATHER-8.jpg)
![](https://freight.cargo.site/t/original/i/dc0ea28e019d34a18434eecd3188c6f7a2a56305ed45ca13034bd40cb9e3dcea/PUMA-SIZE-GODFATHER-14.jpg)
![](https://freight.cargo.site/t/original/i/a6530fa3d930b8d45d9b493f6665a0cc289084b29f77bfe048dbae20564b44af/PUMA-SIZE-GODFATHER-1.jpg)