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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ ‘THE RELUCTANT RUNNERS’

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A tongue-in-cheek approach to the typical 'new year, new you' sportswear campaign, 'The Reluctant Runners' aims to find inspiration in the everyday athlete. Part of our wider ongoing 'Every runner has a reason' New Balance campaign work linked to the London Marathon, our concept was to embrace the reality of running while highlighting the varied reasons for getting out and exercising in the first place. "You're already a runner, you just don't know it yet".