![](https://freight.cargo.site/t/original/i/e411179d4c20ded47ff9b938c4312d49a0c72d42b4dee906830bded78e7b7a65/0A2A1074-2-COVER.jpg)
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Client
︎︎︎ NEW BALANCE
Project
︎︎︎ TRAIL XRCT EDITORIAL
︎︎︎ NEW BALANCE
Project
︎︎︎ TRAIL XRCT EDITORIAL
︎
We linked up with Orienteer photographer and director Rory Griffs to capture the New Balance XCRT Trail shoe in a tongue in cheek exploration of the cityscape, an exclusive editorial for Run The Boroughs.
![](https://freight.cargo.site/t/original/i/390ab851719c11b0ef58953f4b856af6c43b852aa56186fb1b183c1a2ff18020/0A2A0854-Edit.jpg)
![](https://freight.cargo.site/t/original/i/bbc6b17c6978ac1d309113f3bc33f00d6d7c26db3171989105e3d7c333f36d29/CROPS2.jpg)
![](https://freight.cargo.site/t/original/i/e3be921559e70b960ef5ea5da5c8ff681259aefdd7abbc4c954c1cdc27271ca7/0A2A0932-Edit.jpg)
![](https://freight.cargo.site/t/original/i/1cba0077d6250caf296f89f975529d1f186cbc4f621b86743ea678ef6c3aec3c/00003052-Edit.jpg)
![](https://freight.cargo.site/t/original/i/07014ebb0efede8e1d41e0876510719248812a074a6073644d13f222758fdae1/ROW-1-POST-1.jpg)
![](https://freight.cargo.site/t/original/i/17f023f73be12c7acde1bc3bb9ba5742a674a4a05fd8644a0299098968515ba4/0A2A0954-Edit.jpg)
![](https://freight.cargo.site/t/original/i/0bb2ca8c4ffc642b3f7abd5c793a96a3624f71166c71b7068e7a981bed32fa84/0A2A1074.jpg)
![](https://freight.cargo.site/t/original/i/026373c18ed8ea6438e22f624cec34c957e2f6689307c3bd0d6fe347ac971afc/0A2A0918-Edit.jpg)