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Client
︎︎︎ SIZE?
Project
︎︎︎ SIZE? PREVIEWS AW21

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For size?previews AW21 we were tasked with the challenge of blending phsyical and digital spaces in order to give both press and consumers a chance to preview the upcoming size? collaborations in person and online. Our aesthetic concept was inspired by the idea of giving people a glimpse into the size? stockroom for an exclusive peak at upcoming releases. We built out this visual identity across an exhibition space in the heart of London's Soho, with a digital counterpart housed on the size?launches app. Access to the exhibiton required sign-up via the app, and attendees could scan QR codes in the product displays that took them onto the app for access to still and moving image informational content on the stories behind the collaborations, as well as material specs and release dates.